Free CRO audit · no signup

The CRO audit your agency would charge €4k for. In 5 minutes. Free.

Paste your store URL. We'll review your site the way a senior conversion consultant would — PDP, cart, checkout, mobile — and hand you 3 prioritised A/B tests, ready to ship. Then we keep finding more.

https://
🇪🇺Built in Europe
🔒GDPR-first
18KB script
Avg. audit: 87s
1
Mobile checkout
high
Shipping step has a 38% mobile drop-off — Apple Pay sheet timing changed in iOS 18.
€38k/mo at risk
2
Value proposition
med
Hero shows a feature list, not an outcome. PDP scroll-depth shows 62% never see the CTA.
+4–6% PDP CVR likely
3
Trust signals
low
Checkout has no security badges. Cart abandonment spikes at payment step on Chrome desktop.
+2–3% checkout CVR
One platform

One platform. Every conversion lever.

Analytics, experimentation, recordings, heatmaps — and the whole learning loop on top. One snippet, one bill, one workspace.

app.metricuno.com/ analytics
metricuno

Insights
Learning Engine
Analytics

Native data
Sessions
84,213
+12.4%
Revenue
€312,890
+18.7%
Conversion rate
2.84%
+0.36pp
AOV
€86.40
+€2.10
Revenue, daily
€312,890 · 30d
Top traffic sources
google / organic
28,412
direct / (none)
19,082
facebook / cpc
11,240
klaviyo / email
7,984
tiktok / cpc
4,521
Built by experimenters

Built by experimenters, for experimenters.

Metricuno isn't a generic analytics tool with A/B tests bolted on. It's built by people who've spent a decade running experimentation programmes inside online stores — and got tired of stitching the same five tools together every time.

10+

years in data analytics & experimentation

5,000+

A/B tests run before writing a line of Metricuno code

7

years inside in-house CRO teams and experimentation agencies

€10M+

in tested revenue impact across previous client work

Plug in your data

Plug in your GA4 history. Get bottlenecks — not dashboards.

Most analytics tools start counting the day you install. Metricuno reads the past, too — then runs an AI auditor across all of it to surface where revenue is leaking, before you ship a single test.

Historical import

Full GA4 history, not just from today.

Connect GA4 in two clicks. We backfill up to 26 months of events, sessions, orders, and channels. No CSV exports, no BigQuery setup, no rate-limit babysitting.

GA4 historical + live
Shopify / Woo / Magento orders
Plain-script custom events
AI bottleneck analysis

Find the leaks a human would take a month to find.

Our auditor reads your full history and surfaces the patterns a senior analyst would spot — funnel drop-off, mobile/desktop CVR gaps, channel-specific friction, seasonal anomalies.

High severity
Mobile checkout step 2 has dropped 38% since iOS 18. Likely cause: Apple Pay sheet timing.
€38k/mo at risk
Auto-generated experiments

Findings become tests, not tickets.

Each high-confidence bottleneck gets turned into a ready-to-launch A/B test with hypothesis, variant copy, projected lift and runtime — queued in your workspace, waiting for one click.

3 tests from the free audit
Unlimited from full data
Promote without an engineer
Automation that earns its keep

Automation that earns its place at every step.

Most tools bolt AI on one flashy feature. Metricuno automates the boring parts of every step — from spotting the leak to writing the share-out. Your judgment stays in the loop. The grunt work disappears.

01

Observe — expert review & data analysis

An AI auditor crawls your live store and reads your full GA4 history. It surfaces the leaks a CRO consultant would — funnel anomalies, channel drop-offs, mobile/desktop gaps — with the evidence attached.

Auto-audit · your live site + GA4 history
02

Theorise — root cause, not just symptoms

Related observations get clustered into theories about what's wrong — not just 'your CVR dropped' but 'mobile iOS users abandon the shipping step because Apple Pay timing changed.' Every theory cites its evidence.

Clustering · root-cause across signals
03

Ideate — variant brainstorming, scored

For each theory, the AI generates multiple variant ideas, then scores them on impact, confidence and ease. Your top-priority idea is always at the top of the backlog — no committee meetings required.

Ideation · ICE-scored, ranked
04

Build — we build the test for you

The chosen idea gets turned into a fully-built A/B test — variant copy, styling, targeting, success metric, runtime estimate. One review pass, one click to ship. No engineer, no agency.

Auto-build · variant copy + styling
05

Run — live significance monitoring

While the test runs, the AI watches for novelty effects, segment splits, and false positives. You get an alert when the result is real — not when an arbitrary day counter hits 14.

Monitoring · significance + SRM checks
06

Share — auto-generated test write-ups

Every concluded test gets a shareable analysis with the verdict, the why, segment cuts, screenshots and the next test it suggests. Slack-ready, board-ready, archive-ready.

Write-ups · Slack & board-ready
You approve. We execute. Every step is reviewable, editable, overridable. Nothing ships without your call — we just make sure you always have something good ready to ship.
One snippet, one bill

One platform. One bill. One snippet on your store.

Most stores run an analytics tool, a heatmap tool, a testing tool, and a doc to manage one experiment workflow. Each one slows your site, each one is its own bill, and the connection between them is whoever happened to be in the meeting. Metricuno replaces all four.

Today · Fragmented stack
Analytics tool
€280/mo
Heatmap & replay tool
€220/mo
A/B testing tool
€349/mo
Project doc + agency hours
€140/mo
Total stack cost
€989/mo
Total script weight
340KB
Manual hand-offs
4+ per week
With Metricuno
Growth · €499/mo
Real-time analytics
Heatmaps + replays
Visual A/B editor
Unlimited experiments
Hypothesis backlog
Learning archive
Shopify / Woo / Magento plugin
No engineer required
Stack savings
−€490/mo · −€6k a year
Script weight
~18KB · 95% lighter
Hand-offs
Zero — one workspace

Your site speed is your conversion rate. Every kilobyte of tracking script costs you mobile CVR — we built Metricuno to be the lightest tool in its class, on purpose.

Integrations

Native plugins for the platforms you actually run on.

Shopify, WooCommerce, Magento — one-click installs that auto-track product, cart, and checkout events. No custom dataLayer work.

S

Shopify

One-click install via the Shopify App Store. Auto-tracks PDP, cart, and checkout events out of the box. Theme-safe.

Native plugin
Plus-ready
W

WooCommerce

WordPress plugin with a one-line wp-admin install. Hooks into product, cart, and order events automatically.

WP plugin
PHP 7.4+
M

Magento · Adobe Commerce

Composer module for Magento 2.4+. Hits product, checkout, and order pipelines without custom code.

Composer module
M2.4+
4
stages in the loop, fully connected
7 days
from signup to first live experiment
€490
average monthly stack savings
0
engineers needed to ship a test
ROI calculator

Will metricuno pay for itself? Let's do the math.

The reason Metricuno is worth more than the four tools it replaces is velocity and win rate. More tests, more wins, more revenue. Plug in your numbers below.

Annual store revenue
A/B tests you'll run this year
24 tests
+3 ready-to-launch tests from your free audit included
Win rate
33%
industry avg: 20% · ambitious target: 33%
Average uplift per winning test
6%
typical: 4–9%
Projected annual revenue uplift
€225,172
Jan
Mar
May
Jul
Sep
Nov
Dec
Cost of Metricuno Growth (annual)
−€5,988
Net return in year 1
+€219,184
Return on investment
38×
We assume each winning experiment's uplift compounds against the remaining months of the year. Conservative model — real results vary by store, traffic, and team velocity.
Convinced by the math?

See your real 3 experiments in 5 minutes.

https://
Onboarding promise

Your first test live in 7 days — or your money back.

Connect your data, run the audit, promote an experiment. If we can't get you to a running test within a week of starting your trial, we refund every euro — no questions, no forms, no "but actually."
Start the clock
Pricing

Unlimited tests. Every plan.

30-day free trial. Most teams launch a winning experiment before it ends. No per-experiment fees, no per-seat charges.

Starter

For growing online stores running their first experiments.

399
/ mo · excl. VAT
First test live in 7 days — or your money back
Up to 100k events / month
Unlimited A/B testing
5 AI expert reviews / mo
AI Analyst — 5 analyses / mo
Session replays (5% of traffic) & heatmaps
Start 30-day trial
Most popular

Growth

For teams compounding learnings across multiple stores.

899
/ mo · excl. VAT
First test live in 7 days — or your money back
Up to 500k events / month
Everything in Starter
Unlimited A/B testing
20 AI expert reviews / mo
AI Analyst — 20 analyses / mo
Session replays (25% of traffic) & heatmaps
Start 30-day trial

Scale

For high-traffic sites and dedicated CRO teams.

1,499
/ mo · excl. VAT
Up to 5M events / month
Everything in Growth
Unlimited A/B testing
100 AI expert reviews / mo
AI Analyst — 100 analyses / mo
Session replays (100% of traffic) & heatmaps
Talk to sales
FAQ

The most common questions, answered.

It crawls your homepage, PDP, cart drawer, and checkout, and returns 8–12 findings across value prop, trust, UX friction, performance, and mobile. The top 3 come pre-built as ready-to-launch A/B tests with hypothesis, variant copy, projected lift, and runtime estimate.

No signup required. Paste a URL, see findings in about 5 minutes. You only need an account if you want to launch live tests from those findings.

Lighthouse gives you numbers. Metricuno gives actionable findings tied to business impact. We don't just say 'your LCP is 3.1s' — we say 'your 2.4MB hero image is hurting mobile CVR by an estimated 2–3%, switch to WebP and you'll likely recover most of it.' Every finding ties to a projected revenue effect.

Yes. The visual editor lets you click any element on your live site and change copy, styling, position, or visibility — then ship the test. For server-rendered logic, your engineers can also push variants from your codebase via the SDK.

Full access to your chosen plan — analytics, visual editor, unlimited experiments, the full Observe → Theorise → Ideate → Build → Run → Share loop, plus the learning archive. Most teams ship at least one winning experiment before the trial ends.

Our tracking script is under 18KB gzipped and async-loaded. Because Metricuno replaces (rather than stacks on top of) your analytics, heatmap, and testing tools, the net impact on Core Web Vitals is typically positive.

Absolutely. Many teams keep GA4 for marketing attribution and use Metricuno for product analytics + experimentation. They sit happily side by side, and we can also import your GA4 history so the AI auditor has full context from day one.

Native plugins are fastest for those three platforms. For everything else — BigCommerce, headless setups, custom builds — drop in our lightweight script tag. About a one-minute install.

Find 3 things to test. In 5 minutes.

No signup. No credit card. Just paste your URL.

https://